The operating layer of a lean agency

A solo-led marketing and creative agency had one strategist as the bottleneck for every client: discovery, positioning, campaign management, reporting. The work that filled the week was the kind a capable team would handle, but there was no team. The goal was to give one strategist the leverage of several, so their time went only to the work that genuinely needs a human.

An operating layer of coordinated automation. It runs a set of specialized workers that research competitors, shape positioning and strategy, write the copy, produce the materials, and plan the posting calendar across top, middle, and bottom-of-funnel stages. Around it, a weekly reporting workflow turns raw ad data into a client-readable performance view, and lead intake runs through a multi-stage pipeline tracker. The agency's own marketing website was designed and built in the same engagement, and is available to walk through in detail on request.

The point is leverage, not volume. The system carries the layered, mid-to-senior work that used to demand a full team, research, strategy, copy, and planning, so a single strategist can run more clients at a higher standard without the output degrading. It is built to be driven, not left alone: the strategist sets direction and judgment, and the system does the heavy lifting underneath.

• /One strategist runs a full client roster at a standard that used to require a team.
• /Marketing is planned and produced across the whole funnel, not just the easy middle.
• /Ad performance became a repeatable weekly review, surfacing where a campaign actually loses ground.

• A coordinated system of specialized automated workers
• Full-funnel strategy, copy, and planning
• Weekly ad-performance reporting workflow
• Multi-stage lead and pipeline tracker

Built the operations, automation, and web layer of a two-person agency; the partner owns creative direction and client relationships.

• Workflow automation
• Next.js
• TypeScript
• Notion
• Ad-platform APIs